Friday 26 November 2010

NEW: MUSIC WEEK - USEFUL ARTICLES

In preparation for your re-sit you should include some more up-to-date information for the case study of the music industry.

This does NOT mean completely redoing your study, rather you should add to the information you already have regarding the Syco/Sony music case study.

I have included some new links to more recent articles. Some of the articles cover the use of new media how people are illegally down-loading music and the mean by which they do this and the impact on music sales. This gives scope for you to discuss how the music industry is having to accept that they can't control the file-sharing activities of the audience but need to offer incentives to change the behaviour of the consumer.

Remember you are completing a case study based around a company such as Syco/Sony but then you should also be able to call on information which demonstrates you understand the context in which a modern music company is having to survive i.e. the success of rival companies and how consumers use new media technology to consume music, mobil phones, apps, streaming etc.

Look at the articles below for some fresh information.



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